Jessica Page Interview Transcript
Nancy Rush:
Welcome Jessica! I'm super glad to have you here. Let me introduce you by reading your bio. Jessica is a Facebook ads strategist and 10-HourCEO mentor for entrepreneurs seeking freedom, wealth, and impact within 10 hour work weeks. I really want to know all about that, <Laugh>. She's also the owner and founder of Ampliform, an all-in-one technology platform to market, manage and streamline your business. Her passion lies in creating profitable scaling without time sucking tactics. Okay, yay! That sounds so great, <laugh>. It's like, hand me the keys to the kingdom, please. 10 hours. Sounds amazing. After I read all the questions that you submitted and looked at your background, and saw that you were Facebook ad strategist, the question sort of popped up for me as it's like, is Facebook really still relevant or is it just more creating this churn by reaching out through the ads and stuff, and I don't mean that in an insulting way. I'm literally asking is it really truly a fantastic platform for people to market themselves on?
Jessica Page:
So, I'll die on the hill, at least now. At some point in the future, potentially this'll change, but still today FB is a beast. I got into automation by means of truly life circumstances, not being able to be on social media all the time. So, I went from all organic marketing, which works effectively, but you have to be very, very consistent about it. And I didn't have that time anymore. So, I was like, okay, I'll have to automate my business. And I'll tell you that a lot of people come, it's one of two groups. The first group's like, all I've done is organic and I'm ready for automation. I'm at that place in my business. Or it's like, I've automated, and they are not pretty.
So, I think there's organic trauma and ads trauma. It's the same thing you see on both sides. You can have really, really amazing results and also you can have results. But Facebook's changing every single day. And really what I'm seeing, the trend is more and more pay to play. So, organic is getting less and less favored. You're getting less and less reach. You're seeing a whole bunch of people complaining about it. What used to work isn't working. And it's really about automation. However, it's not just about automation. I'm a proponent for both as well. You really have to dial it in and know what you're doing, and my favorite thing that you don't have necessarily with organic is you've got metrics.
So, if something is not working, it's not a matter of no one's liking it. There's lurkers. It's like, oh, I know that it's an ad copy issue. I know it's a graphics issue. I know it's a landing page issue. I know it's an audience issue. You can literally look at a string line of certain numbers and know exactly where to pinpoint. You're not throwing spaghetti at the ceiling and being like, let's test this out. Maybe it's the offer, the offer sucks, whatever. It's so streamlined, it's so clear. You just have to know what you're doing effectively. It's a skill whether you learn it yourself or hire an agency. But yeah, it's definitely rocking in my world.
Nancy Rush:
Oh, I think that's fantastic. I think it's funny that you talk about trauma. Because I've had trauma on the organic side, and I've had trauma on the Facebook ad side. So, why I have been a bit leery about Facebook is not knowing the right way to dial the message in and how to dial in your audience. You can spend a ton of money quickly. A number of people that are going to be listening to this are younger or newer to the entrepreneur journey, or maybe new to starting a business? So, are we talking like a budget of like a thousand dollars a month? Are we talking like 5,000, 10,000? What are your thoughts on that?
Jessica Page:
I have a very I would say not popular thought on that in the agency world, <laugh>. Because a lot of agency owners would be like, oh yeah, you have to be spending at least X to get X, and this is what it looks like. And a lot of it's indicative of where you're at in your business and what you're trying to achieve. The timeline, the offer, the proven offer. So, there's a lot of ingredients at play. I'm going to give you an umbrella answer that kind of covers the masses. I have clients spending $50 a day. I have clients spending thousands of dollars a day. Now that's more in the multi-7-figure into 8-figure range. But at the end of the day, the data is the data.
Let's say I have a low to mid 6-figure client coming on board. And they have proven offer and they're wanting to automate because they've been doing organic. Whether I start you out, and this is very modest, I wouldn't desire to stay here. But for me, it's all about return of ad spend. So, I don't want you just spending a ton of money and not having any returns. We can generate the leads, cool. But also there needs to be conversions. So, I think a lot of times organic is like, what do I want to say? There's a word I'm looking for like fallacy, but that vanity metric where you get likes and comments.
In the ads world, it's like, oh, you get a bunch of leads, it's a vanity metric. If you're not converting any of them, then you're paying for more leads on your CRM or whatever. So, at the end of the day, whether you start at $10 a day to just test the audience, to test the offer, to dip your toes in, or you start out at $500 a day, the data's still the data. So, I tend here, regardless of where the entrepreneur is, what level and of investment they have. Unless they come in and they're like, I'm doing my biggest launch of my life in one month, and I've got all this money to spend. That's pretty rare that someone's coming in and saying that. So, I really start pretty modest. And my approach is very much like, okay, if I was going to be investing in this for myself, my own business, where would I want to spend? And it's not just about going all in, going gangbusters and spending thousands of dollars straight off the gate. Ideally, based on conversions. And some of the numbers you want to hit, the sweet spot is about $50 a day. But it doesn't mean that depending on where you're at, you can't work up into that place.
Nancy Rush:
Oh, that's awesome. Much, much more reasonable than I would've expected, quite honestly. I love that you talked about the vanity metrics, because that's exactly what happened is I was working with another agency and they were all focused on how many, leads were coming in, but not on the conversions. So, what ended up happening was we have lots of leads coming in, but they were not ideal clients because we didn't have the audience styled in correctly. I wound up with tons of leads, but they didn't convert. It was a complete waste of time. So, I love that you are focused on, like you said, putting the vanity metrics aside and really focusing on conversion. I think that's so important. But let's switch gears a little bit. Because I really am just so intrigued by this 10-HourCEO method and tell me how it's even possible to run a company in 10 hours a week, <Laugh>.
Jessica Page:
I would love to, and I'll give you context, because I think a lot of times, as humans we are wired based on pain and pleasure, whether we like it or not. So, if our back's against the wall and we have no choice. This is why when someone in our family gets diagnosed with some terminal disease or cancer or something very serious, I'm going to get healthy. And now they have the leverage to do that. I grew up with serial entrepreneur parents. I knew all about the hustle and the grinds, and I've had many, many businesses over the years. And I had a lot of success but by means of hustling. So, as soon as I took my foot off the gas pedal, it was like I lost momentum and it's not really how I desired to live my life.
I had a brick-and-mortar fitness business back in New York, sold that in 2015 to enter the online space through that process. I was like, oh, it's the same whether it's brick-and-mortar online, it's still business and I feel it's like the, I call it rules, the rules of business are still so complex, so naturally complex. Or we're wired to think it's more difficult than it actually needs to be. So, what had happened is, in this course of going into the online space and recreating myself, my youngest son, Tyler, was diagnosed with chronic Lyme disease.
Nancy Rush:
Oh, wow.
Jessica Page:
We were coming home from probably the most incredible vacation of all vacations. And we had been in The Bahamas, Honduras, like all of these places. And on our way back, he developed symptoms so severe that he couldn't walk. He could hardly talk. He had excruciating pain. He had this ongoing fever. So, it was like all we could do to get him back home to New York. And then we started running tests and trying to figure out what's going on with him, and he was diagnosed with chronic Lyme. And we chose, my family, my husband at the time, we chose to heal him holistically. We hired a functional medicine practitioner and all these different things, but it took a lot, and I pulled him out of school.
He went into private online school so we could just focus on his healing, get him better. It was a lot of that modalities cooking, juicing, all of the things. And so, you know, as a mom, it's like, okay, cool, I am doing everything I can in my power to heal my child. And also I love my business. And I didn't want to give that up. I was like, how much time do I have to work? If I'm going to actually do both, in the reality of the situation, how many hours a week do I have available? And at the time, I didn't have a grasp, it was 10, but I knew it was not many. And so I started playing in that land of like, okay, what do I need to simplify? How can I get more clear direction? What is the highest monetizing use of my time? And so I started to look at all these things and play in that land. He is healing. Meanwhile, I went to do some of my own healing and went to Costa Rica and did a plant medicine journey. And it’s there that the 10-HourCEO came through. Have you done plant medicine?
Nancy Rush:
Oh, I have. Absolutely.
Jessica Page:
So you know about it. I figured so much. So, I did a pretty big dose. It was like four journeys over seven days. And I did a pretty big dose the first day, and it about killed me. It was like loud pans banging in my ears, sirens. It was everything to shut that out. And then I was getting the intuition to go lesser dosage and lesser dosage. And then on that last day, it was like this movement of less is more. And then on that last day was when the 10-HourCEO really came through. And then of course all the intuition and the downloads about how that came to be. So, I came home and really was like, okay, I'm going to embody this 10-HourCEO and who is that person?
Who do you need to become to be the 10-HourCEO? And to me, it comes down to three things. I call it my CEO method. It's clarity, evolution, and optimization. So, the clarity really comes down to the skimming a lot of different things depending on your business, your offer, your passions, your purpose. But it's really about hyper-focused direction. So, I'm guilty of this as well, I think in business we do a lot of busy work and we do a lot of things that we think are contributing to the big dreams and the big goals. And when you look at it through the lens of, I only have 10-hours a week, or I just got diagnosed with blah, blah, blah. When you look at it through that lens and you put yourself in that stance, it's so easy to clear out all of the noise. And it's like, what? What are we even doing here and really make big profit moves? The freedom really lives in clarity and looking at everything through the lens of, is this contributing to the thing? How is it contributing? How can I simplify this even more? I'm a proponent of one offer until that reaches multiple 6-figures before you weave in another offer. And in the online space. And some people have a million offers. You know, it's just like, yeah. It's like noise. It's kind of like having 20 internet browser tabs open, <laugh>. You think they're not taking up space, but your mind's wrapped around all those offers, whether you want to consciously or unconsciously. So, being diligent to streamline the one thing, and I really take this from Apple, Tesla, all of these. Tesla had one model until it reached a certain level. You look at some of the big players and it's the same pathway. That's the clarity.
Nancy Rush:
I was so interested because you're right. One offer, you don't need all this other stuff. Because I think sometimes we start iterating so much, we're like, we need more, we need to put more out there. And it's like, no, you have the one thing. Sure, you might refine it as you go along, but like you said, until it reaches 6-figures, that should be what you're focused on. And then I think that would take out a lot of the churn.
Jessica Page:
Absolutely. Of course there's a lot more I could say about that. It's like an offer that you believe in that's energetically sourced with your purpose and all that sort of stuff. But it's the clarity on the one thing and resisting the urge to do busy work and have a bunch of noise. So, clearing that out, shutting down all the tabs. And when you do that, because again, we don't realize what's running in the background. And if we look at our computer when we have all the tabs open, it doesn't run as fast or our phone when we need to clear it out and restart it or whatever. Same thing happens. So, that's the first piece. The next piece is evolution.
So, this is really simplifying to expand. This is where, for me, in my world, I might say, okay, we're looking at the art of subtraction, we're looking at less is more. My software platform, and it doesn't have to be my software platform, but I'm giving this as an example because of how you introduce me is like, where are we, where are we? It’s spider webbed out in all these different places. And a lot of times in business, maybe not as a newer entrepreneur, but a seasoned entrepreneur for sure, we have all these different platforms and software surrounding our business. We're marketing on Facebook and Instagram and LinkedIn and Twitter and Snapchat and TikTok. My same rule applies, pick one thing until you reach the level of success, pick one software.
Where are you wasting your time with so many different hands and so many different cookie jars. It's chaotic. So, wealth really lives in the evolution. It's the simplicity, the less is more the art of subtraction. What can I subtract? And then lastly, it's really about optimization. This is where, for me, in my world, it's automation. I want to know, I can show up on social media market, I can send emails, I can do these things that I believe in. But at a time when I didn't really have time or even the energy to be on social media, I was just like, all I could do to just keep my head above water when I was in that season of my life. I wanted to know that no matter what, whether I'm on or I'm not, I have Evergreen stuff running in the background, and I can wake up whether I'm home or I'm dealing with things, there's the luxury side of freedom.
I want to travel, I want to explore, I want to be on the beach, I want to, whatever. But then there's the reality side of freedom. I need to be here for my kid this day, or I want to take a day off, or I want to, whatever. This is where automation no matter what you do, you wake up to leads or wherever you are in the world, and then you use your systems to convert those leads. So, this is really where the impact lives. You also know you can make way more reach and you have the metrics to dial that sucker in, even if it's a new offer. The fastest way to know if your offer's solid is to throw a little bit of money at it, launch it into Facebook, and more than anything, it's just so you have data and you know. I'm not guessing at is it solid? Is it not? How is my landing page? You'll know within seven days attribution what's going on behind the scenes.
Nancy Rush:
That's really amazing. I love that. And this idea of actually testing your offer. I think sometimes we come up with the offer we commit and we're like, this is it. But we don't really test it. We just kind of throw it out and we hope that it's going to land for somebody. So, this idea of testing, it gives you the opportunity to see if it's landing, but then also what needs to be tweaked about it. I think too that it takes us out of that cycle of feeling like we have to have something so perfectly developed that we keep iterating on it until we got it just right and then we're going to birth it into the market, but then it's so much time that gets wasted there. And so much creativity gets stifled. So, I think this concept of automation, and I'm curious what you would say to, I do hear this sometimes from my clients. They're like, well, it's just me and I can't really afford to do automation, or it doesn't make sense for me to do automation. Because it's just me right now. And my reply to that is automation makes your life so much easier, why wouldn't you do it? I'm curious if you have the same reaction to that.
Jessica Page:
I do, at the end of the day this is not even an active course right now that I'm talking about. I have my agency, which is a significant investment, to invest in agency, whether it would be mine or anyone's you like, unless you have a job and also, you're building a business or you have savings, or you have some sort of investing capital where it is not keeping you up at night. I never want someone to invest in automation where it's like, ugh, I can't even sleep. This is so stressful. I'm on pins and needles because if you believe anything in the world of energetics, which I also do, it's like you're going to cur flunk the whole thing.
So, coming into that energy is not desirable. And then I created a DIY course for that purpose, which again, is not something that's even live. I'm happy to share resources and things, but mainly so that if it's a newer entrepreneur who's wanting to DIY, you have the fundamentals to be able to get something out there and at least launch it where you're not spending all of this money. You're spending time and essence over money now with that Facebook, again changes every, literally every day something is different. So, it's a lot to keep up on your own. But for me, I always look at things as what's the path of least resistance? How can I quantum leap? Not necessarily rush something into launch and then have everything fall apart.
And to your point as well, what you were talking about people who want it so dialed in and so perfect. And then you go to launch it and it's crickets. We need to get the imperfect thing out there and test it and see what works. Automation at the end of the day should, in my opinion, be the goal and intention of everyone, whether it's from the start or it' a certain thing that you want to get to because we all I think get into business for a level of freedom. And then we get into our business and we're like, oh my God, zero freedom. This is horrible. All I'm doing is working, why am I even doing this? I sure don't stay working for blah, blah, blah. So, there are many, many ways that we get to simplify that for ourselves and be able to breathe and relax and trust that we have business coming in, that people are looking at our stuff. So, when we have an off day or an off week or something's going on in our outdoor world, we're not forcing ourselves to show up because the energy that you created the automation in, that's the energy that they're feeling. So, we just get to live our lives and know that we're taken care of.
Nancy Rush:
It's a really good point because I think that people forget that they're imparting their energy into whatever it is that they're creating. And if you're not in the right mindset or you're creating it in a rush and a stress that will filter through to the people that you're trying to reach, and it will repel them one hundred percent. I love this concept that you're talking about is less is more. This is what I keep trying to teach my daughter. She's on an equestrian team in college and studying to be a nurse. So, her life is a lot right now. And I keep saying to her, less is more honey. You need to let some of these things go so that you can have the breathing room. You're not constantly in this state of stress. And I think so many times we get caught up in the doing that we feel like we have to do more, when in reality we should probably be taking a step back.
Jessica Page:
Yes, yes, yes. Soaking in those vibes. It's so true. We can even look at it if we want from a kid perspective. There's moms and dads running around, and I get it because I have two boys, I have two young boys of my own where they're in every sport, everything, but they really are passionate about soccer, but then they're in soccer and this thing and that thing and that thing, it's like they were just in soccer, and they were just focusing on soccer. That would be amazing. But if they're in six different things, then they're spreading that out. So, yes, less is more. And really dialing into the thing that you want to grow most, it's so simple. It's almost too simple. And then our mind plays tricks on us. Because we have all this conditioning from the whole world that's like, no, we have to be doing. This is an interesting time in my life where I just moved from New York to Florida and I am staying at my parents' house right now, who lives in Florida while I house or condo search. And my dad's very much a workaholic. He likes to just work, work, work. And I'm a very different lifestyle. I'm truly living by 10 hours a week.
I put in a couple hours, and I'm done for the day, and I'm off doing what I'm doing. He's up at four or five in the morning. I'm up at eight and I might take a mid-afternoon nap. I usually work three days a week and he can't wrap his mind around it. He's just like, yeah, but you got to be working. You got to get up, get the worms, <laugh>. So, the world told us to be successful. That's what we have to do. And it's just, in my opinion, not true.
Nancy Rush:
I love that because my dad did the exact same thing. He is up at five in the morning and then off to work and work all day, and then he'd come home, and he'd be tired. By the end of his career, he is wiped out. Where was the passion and the joy in that whole experience because he just didn't have time for it. And he was a single father too and all that. So, I think that's really amazing. So, this kind of brings to mind a question for me around mindset. I love this concept of 10 hours a week. If you really streamline everything, focus on what's really important, and you can actually get your work week down to 10 hours, let's say. How do we keep the mindset aligned? Because the monkey brain wants to jump in there and, like you said, all that conditioning says, oh no, we need to be doing this and look at what everybody else is doing. So, how do we navigate that as we're coming into this place of less is more?
Jessica Page:
I think a couple things. One is to turn all that off. So, if it's like certain mentors or gurus you're following, or wherever this information is coming, I know it's everywhere, so you can't turn it all off, but turn off what you can. Declutter the noise and unsubscribe from things or whatever you got to do. But then also, it's fascinating because I'm in this new place, I'm meeting new friends, and they all are like, how are you doing 10 hours a week? And I going to these networking events and all these things. It’s just this fascinating thing. So, I think that for me it's as simple as being very intentional with what's super fun for me and what lights me up and also, I’m living in a place that's setting my soul on fire right now.
I’m so close to the ocean and the palm trees and it's nice every day. So, for the first time I feel like maybe in my adult life I am so intentional about the hobbies that not my kids like, or not what I like, that I love. Being diligent about hobbies, cultivating more friendships, many are obviously entrepreneurs, but also some aren't, which is really healthy and good for me. It’s also an edge because I want to talk strategy and all things. So, when I don't have all friends in that category, it's like, oh, what are we going to talk about? It’s really healthy for me. But yeah, hobbies, passions, filling your schedule with things that really excite you. And also that's purely a wealth magnet.
The more we do of that, the more we attract. And it keeps your mindset really, really clean. It's reconditioning yourself, which takes a little bit of time. But it doesn't have to take a lot of time. For me, nothing ever comes up, not even a fear or a subconscious belief. Nothing tells me I need to work more now, or I need to hustle or I feel guilt, I did in the beginning though. So, it did take time to move out of that, but once you do, it's less and less and less. And now it's just like, oh, this is who we are. We get to embody this as an archetype and it's who we are. No questions and ifs and doubts.
Nancy Rush:
That's great. I always think of it as like you have to commit and then you just keep committing over and over and over again. Really, I always talk about it in terms of course correcting. So, some people get wildly off the path, and they berate themselves for getting wildly off the path and it's like, no, no, no, you just need to course correct, come back to center, recommit and keep moving forward. And that way, it takes that whole conversation of, I suck at this. Or why did I not do it this week? That kind of thing. Because I think that's a lot of people, a lot of entrepreneurs, well really people in general, not even putting it in a business context. I think people can have these really strong inner critics that they're constantly harping away at all the things that they're not doing well and all the ways that things aren't working, which keeps them completely in the opposite of that expansive flow that you're talking about.
And then the second part of it that you talked about that I really liked was this idea of really taking the time to cultivate things that are joyful in your life. I had a client that I was working with, and I asked him, what lights you up? What makes you happy? And he's like, I don't know, because all he does is work. Isn't that sad? I was like, no, no, no, no. It's easy to get distracted with kiddos or the business. I'm taking care of my dad right now and then all of a sudden, it's like, I haven't done anything joyful all day long. And I'm like that's not good, <laugh>.
Jessica Page:
I think that's majority of people. If it was divided into 60 and 40, 60% is in that land of going through the motions, like turn and burn day in, day out. We just do what we got to do, whatever. And I'm like, no thank you. And it does take some work to get over to the other side, but man is dead there.
Nancy Rush:
You just radiate joy, so obviously you're like, this is the way <laugh>, it's awesome. Well, this has been a fantastic conversation. Thank you so much. I'd love for you to talk about your free gift because I think it's a really good one.
Jessica Page:
Thank you so much. It's really the roadmap to 10-Hourwork weeks. So, I really infuse this with all of my tips, tricks, strategies, but also how to execute. So, if you’re really desiring 10-Hourwork weeks and you want to see the actual roadmap of what that looks like, this is everything that you need to know to simplify your business, to expand your business, to cover those CEO. I go much more in depth in the CEO method and how it can apply to where you're at in your business.
Nancy Rush:
Oh that sounds awesome. I'm going to sign up for them. Just letting you know <laugh>, I want to know how to do it. I was just talking with my husband the other day and I'm like, I have no idea where the day went, but I need more time. So, this sounds like that could be a big help for that. For my free gift, I'm going to be teaching a three-day masterclass on the ancient art of the 9-Star Ki. I don't know if you've ever heard of it, but it's this incredibly powerful yet simple system that helps people discover their inner blueprint in terms of who they are, how they're wired, what patterns and themes they might be embodying, strengths, weaknesses, all that stuff. And I particularly love the 9-Star Ki because it gives us an understanding of the relationships, the people in our lives, both in work and in personal so that we can have greater harmony and cohesion in those relationships, but all from the lens point of empathy. We're going to be spending three days talking about the 9-Star Ki, and then of course, because it's me, we're going to be doing some coaching and some intuitive insights as well. Because that's just what I do.
Jessica Page:
I love that. And it's just really powerful and important work.
Nancy Rush:
I mean coming back to this idea of really understanding who you are so that you can figure out what lights you up, this is one of the ways that you get to that too. Well, thank you so much for this. I know everybody's going to love your energy and everything you had to share and all those tips and I'm definitely going to go look at my to-do list and see what I can carve off for sure, <laugh>.
